The Magic Stick isn’t just what you would certainly expect from a modern-day sex toy. In fact, it might very well be your grandmother’s vibrator. It evaluates 1.2 extra pounds, actions 12 inches from base to tip and also has a round, “tennis ball-sized” head. It’s made of difficult plastic, has two speeds– high (6,000 vibrations each min) and also drained (5,000 vibrations each min)– and also attaches to a power electrical outlet by means of a 6-foot cord. It’s neither waterproof, nor water-resistant and also has a tendency to overheat * after 25 minutes of usage. Shortcomings aside, the Magic Stick continues to outsell even more technologically innovative rivals, also as the company that developed it ranges itself from just what has turned into one of the most renowned sex toys around.
The Magic Stick inhabits a special area in the history of both female sexuality and also consumer electronic devices, but it’s neither the very first gadget of its kind to be marketed as a personal massager, nor the very first created by a leader in the electronic devices market. GE marketed its own, as did Panasonic and also Oster (well known for its blender or food processors). According to Rachel P. Maines’ The Technology of Climax, the very first digital vibrator showed up in 1878, predating radio, tv and also a variety of various other groundbreaking modern technologies. Maines explains a device, powered by a huge battery, designed by an English physician called Joseph Mortimer Granville and also manufactured by Weiss, a clinical tool maker.
The very same year the Magic Stick showed up on the market, a New York-based musician by the name Betty Dodson had her very first sexually specific one-woman event at the Wickersham Gallery on Madison Avenue. Four years later, she introduced a collection of educational classes called Bodysex Workshops, where she used vibrators to teach females regarding masturbation, and also in 1974 she launched her very first publication, Liberating Masturbation.
” Electric vibrators were marketed as massage machines and also I bought them in the small-appliance area of Macy’s,” Dodson stated.
While Liberating Masturbation was marketed together with the Magic Stick at Eve’s Yard, a instead subversive and also brand-new sex store that provided especially to females, Dodson chose the Panasonic Panabrator in her very early demos. It wasn’t till 1975 that she changed it with the Magic Stick. According to Dian Hanson, former editor of Juggs, Leg Program and also numerous other men’s magazine, and also current Sexy Publication Editor at Taschen publishing, Dodson transformed her on to the Stick in 1977 and also she’s been an enthusiast ever since.
” She told me to get a Hitachi Magic Stick, but to be cautious of its power, both physical and also psychological, as it’s an addictive broker right behind heroin,” Hanson stated. “My only previous vibrator encounter was a pink plastic trait that held two D-cell batteries and also the Hitachi was a whole ‘nother world.”
Hanson’s reaction to the Magic Stick isn’t unique. It’s typically referred to as the Cadillac of vibrators and also has been a hot seller at progressive sex store Great Vibrations given that it opened up in 1977. In the close to 50 years given that its birth, technological advancements have actually led to large jumps in consumer innovation, but the Magic Stick has stayed greatly the same.
The United States Patent and also Hallmark Office notes the Hitachi Magic Stick’s very first usage in commerce as April 25th, 1968. In the 46 years given that, this large, white chunk of plug-in plastic, which bears some similarity to a bass drum mallet, has learnt to represent an unpleasant duality for several Americans. It’s marketed and also marketed as a personal massager in department stores and also pharmacies, while additionally functioning as a relied on masturbation aid.
That is till last summer season. Hitachi ditched the old, 1980s packaging, retooled the products for a lighter, much more durable personal massager and also changed out the motherboard. To the inexperienced, it looked much like mommy’s old Magic Stick, with one remarkable exception: The Hitachi name was nowhere to be found.
Weiss’ motorized merrymaker was first used to deal with hysteria, an old medical condition believed to be healed via female climax. As Maines explains, by the very early 1900s, there were dozens of models on the market, and also their usages had actually expanded to include treatment for every little thing from arthritis and also constipation to sore muscles.
Considering that Mortimer Granville designed the very first electrical vibrator, they have actually efficiently passed through the mainstream with appearances in significant activity pictures, popular TV shows and also style publications. Perspectives toward sex and also sex toys have actually changed significantly, but no various other vibrator has caught the mainstream imagination like the Magic Stick, save for perhaps the multi-pronged Rabbit, which had its own turn in the limelight on an episode of Sex and also the City.
With the assistance of mainstream media, severe discussions regarding masturbation have actually relocated from the boundaries of females’s sexuality workshops to the national degree. In 1994, then-Surgeon General Joycelyn Elders, currently a questionable number, was required to surrender after suggesting that schoolchildren be educated regarding masturbation to curb the spread of AIDS. We have actually come a lengthy method given that Elders’ ouster; antiquated regulations restricting the sale of sex toys have actually gradually gone down from guides and also public figures like Oprah have actually legitimized the subject in mainstream media, but masturbation and also its apparatus are still taboo. Information regarding the Magic Stick is difficult to come by exterior of individual stories and also the gadget’s main site. Massager-magic.com consists of a checklist of specifications, customer evaluations and also an obscure history of the gadget, but absolutely no mention of its beginnings.
As he puts it, Hitachi is a “really typical” Japanese company and also really did not desire its name connected to just what is essentially the most well-known sex toy on Planet. Vibratex, not all set to lose its most significant moneymaker (it’s marketed 250,000 units given that last summer season), convinced Hitachi to continue producing it as the Original Magic Stick.
” Seemingly, Mr. Hitachi Sr. really did not like the suggestion that his massage machine was offering numerous females climaxes,” Dodson stated. “Tough spunk! It stays my preferred vibrator to this particular day.”